The advent of Non-Fungible Tokens (NFTs) has revolutionised the art industry, providing artists with unprecedented opportunities to tokenise and monetise their digital creations. There are certainly pros and cons to working with NFTs (environmental impact being just one) and they may be more suited to some artist’s practice than to others.
Irrespective of the pros and cons, one thing we have all seen is the rise of NFT scams. Artists who have never considered creating NFTs (and those who have) getting cold call comments in their Instagram DMs asking to buy their art as an NFT (even though they don’t already create NFTs). Frequently wondering is this real and then spending valuable time trying to learn about NFTs.
So what’s that all about?