
Mindset, Skillset, Toolset: The Model That Helps Artists Get Unstuck
If you are doing the work but not getting the results you expected, the problem is often structural, not effort. This post unpacks
Art Business Coaching for Visual Artists
The issue is rarely a lack of available information. It is knowing what matters now, what to leave aside, and how to apply the right things in the right order.
At The Artists Business Lounge, you get practical support, artist-specific tools, and strategic guidance to help you build a sustainable, profitable career without sacrificing your practice.
The issue is rarely a lack of available information. It is knowing what matters now, what to leave aside, and how to apply the right things in the right order.
At The Artists Business Lounge, you get practical support, artist-specific tools, and strategic guidance to help you build a sustainable, profitable career without sacrificing your practice.
You have already done a lot of the hard work. You make the work, apply for opportunities, think about visibility, wrestle with pricing, and try to keep the business side moving.
SSP helps you stop carrying all of that alone.
Inside the program, you receive a personalised 90-day Learning and Action Plan, live group coaching, artist-specific resources, practical tools, and a supportive artist community, so you can strengthen the mindset, skillset and toolset behind a more sustainable art career.
Learn, implement and strengthen your art business in the middle of your real practice, not at the expense of it.
Founded by Australian artist Amanda van Gils, The Artists Business Lounge is not built on tips, tactics, or trends.
It is built on a simple observation:
There isn’t a lack of information for artists. But quality information that is aligned, fit for the artist and sequenced is what’s missing.
If information was all we needed to be more successful, we would all be more successful.
Sometimes the challenge is cutting through all the clutter, finding exactly what you need and applying it in a way that helps move your career forward.
Often artists struggle because they are trying to apply the right things in the wrong order, without a clear structure to hold it all together.
The Artists Business Lounge brings together the full picture of an art career. Not as disconnected pieces, but as an integrated system.
This includes the work itself, how it is positioned, how it is communicated, how income is generated, and the decisions that shape long-term sustainability.
Amanda’s work is known for helping artists see what they couldn’t previously see — the gaps, the misalignment, and the blind spots that quietly stall progress, even for experienced artists.
But this is not just insight.
Across the Lounge – through coaching, programs, workshops, and practical resources – that clarity is translated into tools, frameworks, and working systems that artists can apply directly to their own practice and business.
This is not about doing more.
It is about working with clarity, sequence, and discernment, and having the structure and support to follow through.
Success System Program: Weekly live guidance, structure, and a supportive global community.
Learn with the support of others.
Calls, online content, worksheets and resources in a friendly community learning environment. VIP options are available.
Personalised strategy and one-on-one support to help you reach your goals with Amanda.
Coaching that supports your art career and art life.
Personalised coaching just for you. Expert advice, a tailored plan, and support are what you get when you choose the 1:1 option. Limited places available.
Learn one focused topic at a time, at your own pace. for deeper understanding and lasting results.
For when you want one art business topic we have a small selection of Workshops and standalone online courses.
Each course comes with bonus access to our valuable community ‘the lounge’
Templates, calculators, Trello boards, and custom GPTs built by an artist, for artists.
For practical tools to run your art business, we have custom-designed ebooks, templates, Trello boards and more.
Each resource has been created specifically for Visual Artists by Amanda.
I’m Amanda, an exhibiting artist with 25+ years of professional practice and the founder of The Artists Business Lounge.
Over the past two decades, I’ve supported artists across Australia, the United States, the UK, and Canada to grow businesses that work without losing sight of their art.
My approach combines:
I don’t just give advice — I build the tools, systems, and structures artists actually use. From templates to calculators to custom GPTs, everything is designed to be applied.
“The Artist Business Lounge is an information-packed, hands-on place of learning that will give you valuable tools and insights for taking your art business to the next level.
Invaluable course content, together with Zoom sessions, guest presenters, Q & A sessions, Amanda’s warm hospitality and her industry experience in the corporate and art worlds make for a great place for learning and integrating the business side of being an artist – not something you find in many places. A totally worthwhile investment.”
‘It’s a life-changer!
Since joining the program, I have become clear on my goals and direction, and most importantly, I have the tools and support to achieve them.
The course materials are so comprehensive and relevant.
No other business course I’ve come across is so specific to artists’ needs, so in-depth, and so informative.
It’s brilliant!”
“What I loved about the SSP VIP support, especially when things were overwhelming, was looking at the smallest viable things to get the ball rolling and get me focused on the right things.
Amanda helped me identify what was good enough, where I wanted to give specific attention, and where I needed someone to push back on perfection. I wanted to rip the band-aid off the hard parts of what I put into my practice, but be in control.
Having the personalised plan gave me structure I hadn’t had before, and this was great in moments of doubt.”
Whether you need clarity, expert coaching, or plug-and-play resources, The Artists Business Lounge empowers you to grow your creative business with confidence.

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