Coaching for Artists Ready for Clarity and Direction

Structure, strategy, and tools you can actually apply.

The issue is rarely a lack of available information. It is knowing what matters now, what to leave aside, and how to apply the right things in the right order.

At The Artists Business Lounge, you get practical support, artist-specific tools, and strategic guidance to help you build a sustainable, profitable career without sacrificing your practice.

Coaching for Artists Ready for Clarity and Direction

Structure, strategy, and tools you can actually apply.

The issue is rarely a lack of available information. It is knowing what matters now, what to leave aside, and how to apply the right things in the right order.

At The Artists Business Lounge, you get practical support, artist-specific tools, and strategic guidance to help you build a sustainable, profitable career without sacrificing your practice.

Work With Me | Amanda van Gis | Artist Business Coach
Work With Me | Amanda van Gis | Artist Business Coach

The Success System Program

My signature art business program for serious visual artists ready to build with more clarity, structure, and follow-through.

Stop piecing your art business together from scattered advice.

If you are tired of piecing your art business together from scattered advice, SSP gives you a clearer way forward: starting wtih a personalised 90-day Learning and Action Plan, a complete suite of artist business courses and resources, practical tools, regular live support, and a community of artists doing the work alongside you.

This is the core program inside The Artists Business Lounge, designed to help you stop circling the same questions and start building a more sustainable art career.

The Artists Business Lounge

Founded by Australian artist Amanda van Gils, The Artists Business Lounge is not built on tips, tactics, or trends.

It is built on a simple observation:

There isn’t a lack of information for artists. But quality information that is aligned, fit for the artist and sequenced is what’s missing.

If information was all we needed to be more successful, we would all be more successful.

Sometimes the challenge is cutting through all the clutter, finding exactly what you need and applying it in a way that helps move your career forward.
Often artists struggle because they are trying to apply the right things in the wrong order, without a clear structure to hold it all together.

The Artists Business Lounge brings together the full picture of an art career. Not as disconnected pieces, but as an integrated system.

This includes the work itself, how it is positioned, how it is communicated, how income is generated, and the decisions that shape long-term sustainability.

Amanda’s work is known for helping artists see what they couldn’t previously see — the gaps, the misalignment, and the blind spots that quietly stall progress, even for experienced artists.

But this is not just insight.

Across the Lounge – through coaching, programs, workshops, and practical resources – that clarity is translated into tools, frameworks, and working systems that artists can apply directly to their own practice and business.

This is not about doing more.

It is about working with clarity, sequence, and discernment, and having the structure and support to follow through.

Our Services

Choose the Support Your Art Business Needs

Success System Program: Weekly live guidance, structure, and a supportive global community.

Learn with the support of others. 

Calls, online content, worksheets and resources in a friendly community learning environment.  VIP options are available.

Personalised strategy and one-on-one support to help you reach your goals with Amanda.

Coaching that supports your art career and art life.

Personalised coaching just for you. Expert advice, a tailored plan, and support are what you get when you choose the 1:1 option. Limited places available.

 Learn one focused topic at a time, at your own pace. for deeper understanding and lasting results.

For when you want one art business topic we have a small selection of Workshops and standalone online courses. 

Each course comes with bonus access to our valuable community ‘the lounge’

Templates, calculators, Trello boards, and custom GPTs built by an artist, for artists.

For practical tools to run your art business, we have custom-designed ebooks, templates, Trello boards and more.

Each resource has been created specifically for Visual Artists by Amanda.

amanda van gils smiling

Meet Amanda van Gils

Artist. Strategist. Founder of The Artists Business Lounge.

I’m Amanda, an exhibiting artist with 25+ years of professional practice and the founder of The Artists Business Lounge.

Over the past two decades, I’ve supported artists across Australia, the United States, the UK, and Canada to grow businesses that work without losing sight of their art.

My approach combines:

  • Practical systems to simplify the business side
  • Strategic clarity to cut through confusion
  • Mindset support to keep you moving forward

I don’t just give advice — I build the tools, systems, and structures artists actually use. From templates to calculators to custom GPTs, everything is designed to be applied.

Hear What the Artists Who Work with Us Say

Artists have grown sales, landed exhibitions, and built confidence through The Artists Business Lounge.

"A totally worthwhile investment."

The Artist Business Lounge is an information-packed, hands-on place of learning that will give you valuable tools and insights for taking your art business to the next level.

Invaluable course content, together with Zoom sessions, guest presenters, Q & A sessions, Amanda’s warm hospitality and her industry experience in the corporate and art worlds make for a great place for learning and integrating the business side of being an artist – not something you find in many places. A totally worthwhile investment.

"I wish I'd found The Success System years ago"

It’s a life-changer!

Since joining the program, I have become clear on my goals and direction, and most importantly, I have the tools and support to achieve them.

The course materials are so comprehensive and relevant.

No other business course I’ve come across is so specific to artists’ needs, so in-depth, and so informative.

It’s brilliant!”

"All have exceeded my expectations."

“I’ve been working with Amanda for well over a year and can’t recommend her, and The Artists Business Lounge highly enough.

Amanda is a wonderful person with a unique skill set that sets her way beyond any competition.

I’ve been in her Success System program, the Reclaim Your Confident Creative Self program, and had individual coaching sessions with her too.

All have exceeded my expectations!

Create. Grow. Succeed.

Your Art Deserves a Business That Works

Whether you need clarity, expert coaching, or plug-and-play resources, The Artists Business Lounge empowers you to grow your creative business with confidence.

Practical, art-specific insights to help you grow visibility, simplify systems, and strengthen your art career.

Recent Awards and Grants

Recognised for Excellence in Artist Coaching

Business Excellence Awards 2024 Winner
Best Visual Artist Coaching Company 2024 & 2025- Australia
Award Badge
Visual Artists Career Coaching Service of the Year Australian Enterprise Awards 2024
Queensland Government Business Basics Grant Round 4 Recipient acknowledgement
QLD Business Basics Grant Program Recipient 2023
Influential Businesswoman Awards 2023
Al international Influential Businesswoman Awards 2023 , 2024& 2025

Testimonials

What Artists Say After Working with Amanda

From long-time professionals to bold beginners, artists who were stuck, scattered, or scaling have found the strategy, structure, and support they needed inside The Artists Business Lounge. Here is what they are saying: