The Artists Business Lounge

Strategic support for artists building stronger art businesses

Coaching, systems, and practical tools to help visual artists build sustainable art businesses.

Most artists are not short of talent. What they often lack is clear guidance on how to build an art business that supports their practice, strengthens their visibility, and creates more sustainable income.

At The Artists Business Lounge, artist and coach Amanda van Gils combines real experience of exhibiting and selling art with practical business strategy, coaching, and tools designed specifically for visual artists.

Inside you will find courses, coaching, templates, and tools created to help artists move from scattered effort to steady progress.

Our Services

Choose the Level of Support That Fits Your Art Business

Group Coaching

Success System Program: Weekly live guidance, structure, and a supportive global community.

Learn with the support of others. Small Group Coaching Programs include Reclaim Your Confident Creative Self and our signature program, the Success System Program.

Calls, online content, worksheets and resources in a friendly community learning environment. VIP options are available.

One-to-One Coaching

Personalised strategy and one-on-one support to help you reach your goals with Amanda.

Coaching that supports your art career and art life.

Personalised art career, business and life coaching just for you.
A tailored plan, impartial advice and support is what you get when you choose the 1:1 option. Limited places available.

Self-Paced Courses

Learn one focused topic at a time, at your own pace. for deeper understanding and lasting results.

For when you want one art business topic we have a small selection of Workshops and standalone online courses.

Each course comes with bonus access to our valuable community ‘the lounge’

Artist Resources & Tools

Templates, calculators, Trello boards, and custom GPTs built by an artist, for artists.

For practical tools to run your art business, we have custom-designed ebooks, templates, Trello boards and more.

Each resource has been created specifically for Visual Artists by Amanda.

The Artists Business Lounge,

Launched in 2020 by Australian Artist Amanda van Gils

It is an online coaching business designed to help visual artists achieve more in their art life, career and business.

From years of experience and working with others, we know that your talent, willpower and creativity will only get you so far.

We offer a wide range of services and resources to help you with the business side of being an artist (all the things you don’t learn at art school), while also supporting the unseen beliefs keeping you from achieving more.

Using a Mindset, Skillset, Toolset approach, we help you to address the knowledge, skills, strategies and beliefs that have been holding you back from your true potential.

Based in Australia, Amanda has worked with clients in Australia and internationally in the US, the UK and Canada. Our clients include committed artists who are ready to try something different to take their art career and business to the next level.

Our approach is inclusive and flexible, so you’ll get the support you need to build the art career and business that’s right for you.

If you are a visual artist who’s passionate about your art but struggling to turn it into a sustainable career, we’re here to help.

So, why wait? Join us and let us help you turn your art into a successful and sustainable business. Check out the Services below to learn more.

The Success System Program

Your Art Business, Organised and Profitable

The Success System Program is a 12-month coaching experience designed for visual artists who are ready to move past overwhelm and grow with confidence.

This isn’t another “how-to” course. It’s a structured business-building system tailored to artists

Inside, you will:

Grow your visibility, income, and opportunities
Replace confusion with structure and confidence
Organise the messy middle of your business into systems that work
Feel supported by someone who understands how the art world really works

What’s Included:

Weekly live calls with Amanda
Complete library of artist-focused business resources
Full suite of online courses and workshops
Supportive global artist community
VIP Upgrade: One-to-one coaching and additional benefits

Whether you’re refining an established practice or stepping into a bold new chapter, the Success System provides the structure, coaching, and accountability to make it happen.

Meet Amanda van Gils

the artist and coach behind The Artists Business Lounge

I’m Amanda, an exhibiting artist with 25+ years of professional practice and the founder of The Artists Business Lounge.

Over the past two decades, I’ve supported artists across Australia, the United States, the UK, and Canada to grow businesses that work without losing sight of their art.

My approach combines:

Practical systems to simplify the business side
Strategic clarity to cut through confusion
Mindset support to keep you moving forward

Unlike other coaches, I don’t just give advice — I build resources. From templates to calculators to custom GPTs, I create the tools artists actually need to succeed.

Hear What the Artists Who Work with Us Say

Artists have grown sales, landed exhibitions, and built confidence through The Artists Business Lounge.

"A totally worthwhile investment."

The Artist Business Lounge is an information-packed, hands-on place of learning that will give you valuable tools and insights for taking your art business to the next level.

Invaluable course content, together with Zoom sessions, guest presenters, Q & A sessions, Amanda’s warm hospitality and her industry experience in the corporate and art worlds make for a great place for learning and integrating the business side of being an artist – not something you find in many places. A totally worthwhile investment.

Peter Brook

"I wish I'd found The Success System years ago"

It’s a life-changer!

Since joining the program, I have become clear on my goals and direction, and most importantly, I have the tools and support to achieve them.

The course materials are so comprehensive and relevant.

No other business course I’ve come across is so specific to artists’ needs, so in-depth, and so informative.

It’s brilliant!”

Samantha TIpler

Read Testimonials >

"All have exceeded my expectations."

“I’ve been working with Amanda for well over a year and can’t recommend her, and The Artists Business Lounge highly enough.

Amanda is a wonderful person with a unique skill set that sets her way beyond any competition.

I’ve been in her Success System program, the Reclaim Your Confident Creative Self program, and had individual coaching sessions with her too.

All have exceeded my expectations!

Jan Allsopp

What’s Holding Your Art Business Back?

Take this free quiz to uncover your biggest blind spots and learn what to fix first.

It only takes a few minutes and could save you months of wasted effort.

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Testimonials

What Artists Say After Working with Amanda

From long-time professionals to bold beginners, artists who were stuck, scattered, or scaling have found the strategy, structure, and support they needed inside The Artists Business Lounge. Here is what they are saying:

"Importantly, it is the self image I have which has been most impacted."

“Before working with Amanda, I felt stuck and uncertain about my direction as an artist. Her coaching sessions were incredibly impactful, transforming my self-image and perspective by helping me understand how past behaviours and mindset were holding me back. Amanda’s empathetic, practical, and insightful approach enabled me to gain clarity, confidence, and a renewed sense of purpose.

With her support, I now see myself as a successful artist, ready to launch my revamped website and grow my business. Amanda’s generosity, wisdom, and supportive nature make her an exceptional coach. Her wealth of knowledge and approachable nature make her the best choice for any artist looking to succeed. Trust the process and yourself – Amanda is the best choice you can make for your art career. Thank you, Amanda, for everything”

"Great course and exactly what I needed"

Amanda’s Strategy and goals setting workshop was exactly what I needed to create clarity and focus going forward with my art practice. Excellent value. Great tools to help me with planning and working towards my new goals.

"... such a diverse range of topics covered..."

“I was walking around in the dark when it came to running my business (in fact I don’t think I could call it a business before I started) and wanted to gain direction and the knowledge to get the wheels in motion. The amazing amount of information available, you are a wealth of knowledge Amanda.

I love that the program is Australian-based and covers so many topics. I now have professionally documented images as prints on my updated website as an extra revenue stream..”

The [Reclaim Your Confident Creative Self Program] program helped me in unexpected ways, I didn’t think that I would be able to fully implement the tasks….but I have found when I’m in a less confident position, there’s a voice that comes into my head as a reminder that I am capable and I can leave the imposter at the door!

I’ve recently had to present a weekend workshop with individuals with much more experience than me in my field….I was nervous, lacking confidence and dealing with imposter syndrome….but on the way there thought through many of the things I learned with Amanda, took a deep breath and…..had the most successful weekend! Thanks heaps Amanda

Your courses and information have really helped give me some clarity and direction when I couldn’t think of anything more but knew I was missing something.

The simplicity and clarity of your amazing body of knowledge and information is exactly what I needed and was like one lightbulb moment after the other!

I’m sure it’s the same for a lot of others who study your offerings. Thank you for doing what you do. Eternally grateful.

Recent Awards and Grants

Recognised for Excellence in Artist Coaching

Best Visual Artist Coaching Company 2024 - Australia

Visual Artists Career Coaching Service of the Year Australian Enterprise Awards 2024

QLD Business Basics Grant Program Recipient 2023

Al international Influential Businesswoman Awards 2023

Create. Grow. Succeed.

Your Art Deserves a Business That Works

Whether you need clarity, expert coaching, or plug-and-play resources, The Artists Business Lounge empowers you to grow your creative business with confidence.

Why Work with Amanda?

25+

Years as a practicing visual artist

120+

Exhibitions featuring Amanda’s work

16+

Years supporting artist-led business growth

4

Years running The Artists Business Lounge

22+

Years of business and coaching experience

the ARTISTS BUSINESS LOUNGE

Working with The Artists Business Lounge delivered far more than Luiza expected.

Hear Luiza Milewicz, an Australian Light Artist who is now based in The Netherlands, share her experience of joining The Success System Program and being part of our community.

Check out Luiza Milewicz’s work at http://www.luizamilewicz.com

Are You New To Exhibiting?