Art Business Coaching for Visual Artists
Launched in 2020 by Australian Artist Amanda van Gils, The Artists Business Lounge, is an online coaching business designed to help visual artists achieve more in their art life, career and business.
From years of experience and working with others, we know that your talent, willpower and creativity will only get you so far.
We offer a wide range of services and resources to help you with the business side of being an artist (all the things you don’t learn at art school), while also supporting the unseen beliefs keeping you from achieving more.
Using a Mindset, Skillset, Toolset approach, we help you to address the knowledge, skills, strategies and beliefs that have been holding you back from your true potential.
Based in Australia, Amanda has worked with clients in Australia and internationally in the US, the UK and Canada. Our clients include committed artists who are ready to try something different to take their art career and business to the next level.
Our approach is inclusive and flexible, so you’ll get the support you need to build the art career and business that’s right for you.
If you are a visual artist who’s passionate about your art but struggling to turn it into a sustainable career, we’re here to help.
So, why wait? Join us and let us help you turn your art into a successful and sustainable business. Check out the Services below to learn more.
is a high-touch coaching experience for artists ready to grow a sustainable, thriving art business
This isn’t just a course. It’s a personalised support system tailored to the needs of visual artists who are ready to take confident, meaningful steps forward.
Over 12 months, you’ll receive artist-specific coaching, structured guidance, and practical tools to help you move past overwhelm, get organised, and grow your income—without burning out or losing creative momentum.
Whether you’re refining an established practice or entering a bold new phase, you’ll get:
Weekly live coaching and expert feedback
A full library of artist-focused business resources
A comprehensive curriculum of art topic online courses
A supportive community of serious artists
Step-by-step systems to grow your visibility and sales
Flexible pacing that fits your lifestyle and practice
Upgrade to the VIP Option to include 1:1 coaching and other benefits.
This dynamic program focuses on actionable steps, removing barriers and helping you implement effective business systems, increase your audience, and create the artist life you truly desire.
Led by artist and award-winning coach Amanda van Gils, the Success System Program is based in Australia and welcomes artists globally. It’s designed for professionals who want clarity, strategy, and real support, not just more information.
You’ve done the hard work of building your practice. Now build the business to match.
Are you ready to take the next step? Book a call or click the button to learn more.
Learn with the support of others. Small Group Coaching Programs include Reclaim Your Confident Creative Self and our signature program the Success System Program. Calls, online content, worksheets and resources in a friendly community learning environment. VIP options are available.
Coaching that supports your art career and art life. Personalised art career business and life coaching just for you.
A tailored plan, impartial advice and support is what you get when you choose the 1:1 option. Limited places available.
For when you want one art business topic we have a small selection of Workshops and standalone online courses.
Each course comes with bonus access to our valuable community ‘the lounge’
For practical tools to run your art business, we have custom-designed ebooks, templates, Trello boards and more. Each resource has been created specifically for Visual Artists by Amanda.
I help artists embrace their career potential and clarify their art sale business goals and gaps so they can get their business firing through easy-to-implement systems, knowledge, and self-belief.
Like you, I am an artist. I’m also an experienced business coach, life coach, online course creator, mentor, and business owner.
I grew up in Melbourne where I studied Fine Art and now live in Brisbane. I have been exhibiting in Australia, and occassionally overseas, for over 20 years and painting and drawing for most of the last few decades.
I have led artist forums and curated exhibitions but most of all I understand the business of the business you are in.
I have a talent for seeing what is possible and helping you to see that too. I get a kick out of helping artists like you to build the framework that’s right for your career so you can break through barriers, stop wasting time, and have the ambitious art career you truly desire.
If you’d like to know more about me, you can find out more here.
Use the Calendar in the Contact page to book a complimentary call.
Working with The Artists Business Lounge delivered far more than Luiza expected.
Hear Luiza Milewicz, an Australian Light Artist who is now based in The Netherlands, share her experience of joining The Success System Program and being part of our community.
Check out Luiza Milewicz’s work at http://www.luizamilewicz.com
Introducing the new 4-week individual program The Artist’s Inner Shift. This program is specifically designed around ‘The Inner Work’ so you can make the necessary inner shifts and confidently pursue your ambitions, no matter how far along you are in your art career.
Feeling like no one’s seeing your work? You’re not alone. If you feel invisible or are hiding from view, it doesn’t mean your art isn’t good enough, or that you can’t succeed. This blog dives into what visibility really means for artists and how to move forward
Episode Eight of the Art of Making Art Podcast featurest Amanda van Gils in conversation with Christina Lowry.
From my early artistic explorations to my work as the founder of The Artists Business Lounge, we discuss the challenges, breakthroughs, and strategies that have shaped my career.
Mindset is the lens through which we perceive the world, and it influences how we tackle challenges and embrace (or resist) success
“I don’t have enough time.” We’ve all said it, but is it really true? This post dives into how intentional choices can help artists reclaim their time, find three extra hours a week, and focus on what truly matters for their art careers. Learn a practical five-step
The Artist Business Lounge is an information-packed, hands-on place of learning that will give you valuable tools and insights for taking your art business to the next level.
Invaluable course content, together with Zoom sessions, guest presenters, Q & A sessions, Amanda’s warm hospitality and her industry experience in the corporate and art worlds make for a great place for learning and integrating the business side of being an artist – not something you find in many places.
A totally worthwhile investment.
Read Testimonials >
Amanda has developed a warm and inclusive community of artists.
She is genuine and generous with her time and advice.
There is no doubt that Amanda is passionate about helping members of the program succeed.
She has created a lovely atmosphere of sharing and a real sense of community.
“I’ve been working with Amanda for well over a year and can’t recommend her, and The Artists Business Lounge highly enough.
Amanda is a wonderful person with a unique skill set that sets her way beyond any competition.
I’ve been in her Success System program, the Reclaim Your Confident Creative Self program, and had individual coaching sessions with her too.
All have exceeded my expectations!
