• Art Marketing Myth – do you really need to spend 80% of your time on marketing?

    Manattablet

    Debunking an Art Marketing Myth Do you really need to spend 80% of your time on art marketing? Last year I attended a webinar on art business and was astonished to hear that the host recommended artists spend 80% of their time marketing. Eighty Percent!! I thought that was a one-off crazy opinion, because the […]

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  • Why You Need Your Subconscious On Board for Art Career Success

    subconscious, brain, mindset

    Did you know that your subconscious mind is in charge of 97% of your actions and only 3% of your brain’s processing power, is used by your conscious mind?
    Sure that 97% controls things like breathing and that 3% is pretty powerful.

    But it is only 3%, which is pretty tiny. So that means strategy, ‘how-to’ information, talent and willpower will only get you so far – unless your subconscious is also on board.

    That’s why I am a believer in skillset, toolset and mindset as part of any development work.

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