The Artists Business Lounge
Art Business Coaching for Visual Artists
AI for Artists
AI (Artificial Intelligence) is a potent tool for creating copy and images. It’s like having new materials and tools that can inspire you, bring your ideas to life, and give you more time to create and connect.
The year 2023 witnessed a seismic shift in the development of AI, and it shows no signs of slowing down. AI-specific tools and software have become the norm, and traditional software tools now come with AI enhancements, no doubt including tools you are already using. AI for artists is here, whether you use it for image generation or not.
The rapidly evolving world of AI has opened up new possibilities for artists to unlock their full potential and save precious time. With AI, you can unleash your creativity and let your imagination run wild.
As an artist, your unique voice and style set you apart from others. Your passion for creativity and drive to express yourself in new and exciting ways is what makes you an artist.
AI-powered image generators, such as Midjourney and DALL-E, are capable of creating unique and original visual content based on your prompts.
However, using AI to generate images can lead to certain issues. For example, there is uncertainty regarding the copyright of the generated images. Of concern for many artists is that these AI image generators learn from images available in the public domain, which may include copyrighted creations of other artists (*see footnote 1 for more on this).
But AI for artists is not limited to creating images, far from it!
For those of us who aren’t interested in AI image generation, the potential of AI is still immense.
AI-powered writing tools are incredibly useful for generating new ideas, suggesting better word choices, and creating content much faster than doing it manually. ChatGPT, Grammarly, Copy.ai, and Jasper.ai are just some of the many AI-powered tools that can help you write better and faster.
AI can assist you in coming up with an attention-grabbing headline for your blog post or help you generate social media captions that will engage your audience. AI tools can also help with copywriting by suggesting alternate phrasing or rewording sentences to make them more effective.
AI can also assist with analyzing data and gaining insights into audience preferences and interests, and help you with researching much more quickly than doing the research manually.
There are AI tools to improve your website’s Search Engine Optimization (SEO).
Of course, AI is not perfect.
It will not replace your unique ideas, thoughts, and creative expression.
However, where AI shines is in giving you time and some insights when you need them.
Like all new tools, AI has benefits worth exploring, and not all AI interfaces are worthwhile (just like some paints are better than others).
What can you use AI for?
Here are some tips on how you could use AI in your art business while still maintaining your authentic and unique artistic style:
1) Use AI for efficiency:
One of the best benefits of AI is that it can save you time and energy. For example, you can use AI to generate social media posts or blog articles quickly and easily and give yourself more time to focus on your art and other creative projects.
2) Use AI for problem-solving:
You may hit a creative block or struggle with how to phrase something, and AI can suggest new approaches or perspectives.
3) Use AI to improve your copy
Whether it’s a blog post, a newsletter, or a grant application, you can use AI to refine and assist your writing process. And a tip – I see this one a lot – you might get stuck on writing your artist’s statement, bio, or exhibition proposal.
You can start with your draft content and ask AI to improve it, to make it more compelling or more succinct. This can give you a more powerful piece of text that you can refine.
A special note for those of you who undersell yourself, a quick rewrite in ChatGPT or CoPilot can give you a more confident version. Give it a try!
Take time to check out this excellent article by Briana Brownell, a Canadian data scientist and multidisciplinary creator who writes about the intersection of technology and creativity. The 11 best ChatGPT prompts for better results, according to research for more very useful tips.
4) Analyse Data
You can also use AI to analyse data and gain insights into your audience’s preferences and interests.
5) Use AI for inspiration:
AI can suggest new words or phrases that you can use to create content that resonates with your audience. Try blog article headings, email subject lines, Instagram captions, and more.
You can also use AI to create images or graphics to generate source materials that inspire your creativity.
6) Website performance and conversion:
Use AI to improve your website performance and conversion. AI can provide you with SEO keywords and help you craft compelling artwork descriptions on your website that get conversions.
That is just a glimpse of what you can do with AI.
But now that you have a few ideas to play with, it’s also important to know HOW to use AI effectively.
Here are some suggestions on how to use AI:
> Define your goals and target audience. What are you aiming to achieve? Whatever you think it is, dig a bit deeper. And who is the audience for this piece of AI-assisted copy, image or video?
> Be specific with the prompts you use. What is the topic? What is the output you are after? Who is going to read or view the output, and what do you want this content to achieve?**
> Blend your creativity with AI. Review and edit the AI output to ensure it reflects your unique style and voice.
> Maintain ethical use of AI content.
> Stay up to date with AI advancements.
> Use AI to enhance, not replace, your individuality. Your unique ideas, thoughts, and creative expression are your superpower.
> Always review AI-generated content to ensure it reflects you and your unique style.
And this one…
> Trust that your content is good enough and that your review and edits of AI-generated content will only make it better.
Ready to dive in? Click one of the links in this article and try it out.
PS The video at the top was generated in the free version of invideo AI using this blog copy as the basis of the script.
Footnote 1: ” Generative AI models have changed the way we create and consume content, particularly images and art. Diffusion models such as MidJourney and Stable Diffusion have been trained on large datasets of scraped images from online, many of which are copyrighted, private, or sensitive in subject matter. Many artists have discovered significant numbers of their art pieces in training data such as LAION-5B, without their knowledge, consent, credit or compensation… Glaze is a system designed to protect human artists by disrupting style mimicry…”
Source: The Glaze Team, SAND LAB, UNIVERSITY OF CHICAGO For information on Glaze, head here.
Footnote 2: In the 30 Days of Marketing Content Course, there is a ChatGPT guide for artists included. Course details here
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