Individual Art Business Coaching

One-on-one Coaching Sessions via ZOOM

Individual Artist Coaching

When your art practice feels busy but not truly moving forward, more effort is rarely the answer.

What is usually missing is space to think clearly, speak honestly, and make decisions you can actually stand behind.

Individual coaching offers a focused way to cut through noise, untangle what matters now, and move forward with greater confidence and momentum.

This work is practical, grounded, and shaped by lived experience in the art world.
It is not motivational coaching, and it is not about doing more.

It is about choosing what matters and acting on it.

one-on-one art business coaching Image of artist and coach in a coaching call on Zoom

 How I work with artists

Artists often come to coaching when:

      • everything feels important and nothing feels clear
      • ideas keep circling without resolution
      • decisions are revisited instead of made
      • confidence wavers under pressure

My approach is conversational, focused, and direct.

I listen carefully, reflect back what I am hearing, and help you identify what actually needs to be decided so you can move forward without second-guessing.

This is thoughtful work, but it is not vague.
Many artists remark on how quickly things shift once the right questions are named.

 

“When I go into ‘brain scramble’, Amanda cuts through with calm clarity. She asks what I need, then sets things in place to get me there.”
Gillian Richards
Visual Poet

What coaching supports

Coaching is not about fixing you or handing you a formula.

It supports you to:

      • clarify priorities
      • strengthen decision-making
      • reduce friction and self-doubt
      • translate insight into action

This is especially useful when you are holding multiple responsibilities and need an experienced outside perspective to help you see clearly.

“Before working with Amanda, I felt stuck and uncertain about my direction as an artist. Her coaching helped me gain clarity, confidence, and a renewed sense of purpose.”
Lindi Forde
Visual Artist

Coaching Options

Single Session

90-minute private coaching session

This option is for artists who need clarity on one specific issue.

It is well suited if you are:

      • stuck on a decision
      • preparing for an exhibition, submission, or launch
      • overwhelmed and unsure where to focus
      • wanting experienced, artist-aware perspective

You leave with:

      • clear direction on the issue at hand
      • a realistic next step
      • greater confidence in your own judgement

Investment: $350

Single sessions are offered as one-off support.

Book a Session
“One session shifted weeks of overthinking.”
Lisa Ray
Photographic Artist
coaching session one off art business
4 x 90 min sessions

Focused Coaching Block

Four private sessions over 12 weeks

This is the primary way many artists choose to work with me.

The coaching block offers a defined period of focused work, designed to support momentum and prevent the work from drifting into isolated conversations.

Over four sessions, we work together to:

      • clarify priorities and direction
      • reduce ongoing friction and doubt
      • make decisions you can commit to
      • translate thinking into follow-through

The emphasis is on progress, not perfection.

Includes:

      • four 90-minute private coaching sessions
      • support across a 12-week period
      • access to a private space inside The Artists Business Lounge for session notes, recordings, and relevant resources

Investment: $1,800

Book this program

Ongoing Private Coaching & Mentoring

Six private sessions over an extended period

This option suits artists who want continuity rather than short-term problem solving.

It is appropriate if you are:

      • navigating a period of transition or consolidation
      • balancing multiple priorities in your practice
      • wanting a steady, thoughtful thinking partner over time

The focus here is not intensity, but consistency.

Includes:

      • six 90-minute private coaching sessions
      • a rhythm agreed at the outset
      • access to relevant resources as needed

Investment: $2,700

Book this program
“This support helped me move from feeling like a ‘deer in the headlights’ to achieving targeted goals.”
Gillian Richards
,Visual Poet
ongoing coaching and mentoring

Is this the right support for you?

Individual coaching is best suited to artists who:

      • are serious about their practice
      • value clarity over reassurance
      • are willing to reflect and act
      • want grounded, experienced guidance

This is not about doing everything.

It is about doing what matters.

 

Next steps

If you already know what you need, you can book directly via the links above.

If you are unsure which option fits, you are welcome to book a short conversation, and we can talk it through.

Book a conversation

Renewal and continuation

Some artists choose to continue with another focused coaching block once a clear new phase of work emerges.
Others prefer the steadier rhythm of ongoing coaching and mentoring.

We discuss this together as the work progresses, based on what is genuinely useful rather than what looks good on paper.

 

“Amanda asks excellent questions that guided me toward clear next steps in my creative studio business.”
Hilary Hahn
Artist and Mentor

When you book a program of 4 sessions or longer, you get your very own space inside the lounge for in-between session support, additional resources and access to the lounge community. This is a priceless bonus!

Calls may be arranged for weekly, bi-weekly or monthly.

As a trained coach as well as mentor and business person, and an Artist of 20 years (+) and a strong network of artist colleagues and clients, I have either experienced it, seen it, heard it or read about it so I know I have a lot to share. and I promise that as an incredibly curious person, I dig deep to help you uncover what you want and need to be doing next.

Get in touch to discuss individual coaching. Individual Coaching can be combined with online courses, workshops and group programs.

A few client reviews

Before working with Amanda, I felt stuck and uncertain about my direction as an artist. Her coaching sessions were incredibly impactful, transforming my self-image and perspective by helping me understand how past behaviours and mindset were holding me back. Amanda's empathetic, practical, and insightful approach enabled me to gain clarity, confidence, and a renewed sense of purpose. With her support, I now see myself as a successful artist, ready to launch my revamped website and grow my business. Amanda’s generosity, wisdom, and supportive nature make her an exceptional coach. Her wealth of knowledge and approachable nature make her the best choice for any artist looking to succeed. Trust the process and yourself – Amanda is the best choice you can make for your art career. Thank you, Amanda, for everything!
Lindi Forde smiling visual artist
Lindi Forde
Visual Artist
I first joined The Artists Business Lounge for 2021. The coaching calls in the program were a significant benefit so since 2022 I've been working 1:1 with Amanda. Amanda directs me to the relevant resources of The Artist Business Lounge but with that extra individual support, guidance, reassurance and direction that I need.
What I find amazing is the way Amanda works with me...when I go into ‘brain scramble’, she cuts through with calm clarity.
She asks what I need then sets things in place to get me there. It’s like having a GPS, life coach, cheer squad and a friend, all in one package.
This support has helped me go from feeling like a ‘deer in the headlights’ to achieving targeted goals. These include exhibiting, an improved website, mailing list, Instagram, confidence to build my community and a disciplined studio practice.
image of gillian richards artist
Gillian Richards
Visual Poet
I recently booked an activation workshop with Amanda as I had many questions in regards to an upcoming launch of my work. Amanda’s experience, intuition, and wealth of knowledge in both the worlds of art and business was a fabulous support. She not only answered all my questions, but also educated me on things I had not yet considered that we’re important to my website and print launch. Amanda is a kind, knowledgeable, and generous support and I have since joined The Artists Business Lounge for continued growth with my business and work.
LisaaRay
Lisa Ray
Photographer
My 1:1 coaching sessions with Amanda were extremely beneficial. Amanda has the ability to ask excellent questions which helped to guide me toward the next steps in my creative studio business. Not only that, but she provided additional insights along with actions that I could take to further my goals. I highly recommend working with Amanda as she brings a wealth of knowledge in the business of art to each session.
hilary.jpeg
Hilary Hahn
Textile artist, designer and entreprenuer
I've been working with Amanda for well over a year and can't recommend her, and The Artists Business Lounge highly enough. I've been in her Success System program, the Reclaim Your Confident Creative Self course and had individual coaching sessions with her too. All have exceeded my expectations. If you want to move forward with the business side of your art practice the Lounge is comprehensive enough to get you to where ever you want to go.
Image of Artist Business Lounge participant Jan Allsopp
Jan Allsopp
Painter
Amanda is a great mentor and provides support to artists of different levels. I learnt a lot about my business and myself working with her
Image of Michelle Mann artist and healer
Michelle Mann
Painter