The Artists Business Lounge
Art Business Coaching for Visual Artists
Why Group Coaching + Courses Deliver Better Results Than Courses Alone
As a professional artist, you may have enrolled in an online course or two to help you build your art business. And while courses can be incredibly valuable, the reality is they often don’t provide the depth of support, accountability, and feedback needed for long-term success. This is where group coaching comes in.
Over the years, I’ve worked with hundreds of artists, and one thing is clear: the combination of group coaching plus structured courses leads to greater success than courses alone.
In this post, I’ll explain why group coaching programs offer a unique advantage, how they help you uncover subconscious blocks preventing your success, and why my program is specifically designed to help artists like you achieve lasting transformation in your art business.
Accountability Drives Action
When it comes to completing an online course, motivation is key. According to a study by the International Coaching Federation, 85% of people who engage in group coaching feel more accountable and motivated compared to those working through courses on their own. So, how does this translate into results?
Without someone to check in with or a group to support you, it’s easy to let things slide. In a group coaching program, you’re not only accountable to yourself—you’re also accountable to a coach and a group of peers. This structured accountability means you’re more likely to take consistent action, stay focused, and complete your tasks.You also have the benefit of other peple sharing their take outs, learnings and challenges, enriching your online course experience even further.
Action Tip: If you’re currently working through a course on your own, set up a weekly accountability check-in with someone from your network or fellow artists. Discuss your progress, your challenges, and your next steps. This mimics the accountability structure you’ll find in a group coaching program.
Real-Time Guidance and Feedback
Courses are great for foundational knowledge, but they don’t offer the personalised feedback you need to grow. That’s where group coaching comes in. In my program (The Success System Program), you’ll not only learn new strategies and concepts, but you’ll also get tailored advice to apply directly to your art business.
A study from the International Coaching Federation shows that 70% of participants in coaching programs report improvement in skills and performance as a direct result of having personalized feedback and real-time guidance. This is critical for artists who need both knowledge and support to implement that knowledge successfully.
Collaborative Learning and Networking
One of the most powerful aspects of group coaching is the sense of community. You’re not learning in isolation—you’re part of a network of like-minded artists who are there to support, share, and collaborate.
This kind of collaborative learning increases success rates significantly, as shown by research from Harvard Business Review.
By engaging with your peers, you gain new insights, perspectives, and strategies that you wouldn’t get from a solo course experience. Plus, you’ll find that the relationships you build in these groups can lead to future collaborations, partnerships, and even business opportunities.
Action Tip: Start connecting with other artists in your field or through online forums. Share what you’re learning, ask for feedback, and offer support. A community of fellow creatives can offer tremendous value, especially when you’re navigating challenges.
Your Beliefs: The Missing Key to Success
Many artists find that the real barrier to success is not the lack of knowledge, but their mindset. Beliefs like “I’m not good enough” or “I don’t deserve success” can hold you back, even if you have all the right tools at your disposal.
Even with a healthy mindset, it may be that other beliefs to do with your identity as an artist are holding you back, as I discussed in the blog post 7 Ways Your Artistic Identity May Be Holding You Back—And How to Transform It for Success
In my program, I integrate Mindset, Skillset, and Toolset to help you overcome these subconscious blocks and align your actions with your true potential.
Studies show that your beliefs, your mindset – are a key factor in achieving long-term success. Artists who work on shifting limiting beliefs and aligning their vision with their goals are more likely to take consistent action and achieve greater results.
Action Tip: Review the strategies in the Artistic Identity Blog post I mentioned above, and see if any of the content resonates with you. If you find yourself holding back due to self-doubt, practice affirmations that affirm your capabilities. Review every success you have had and remind yourself daily that you are worthy of more success and that your work matters.
Without a doubt, when you take a holistic approach and combine group coaching with courses, you increase your potential for success and decrease the time it takes to get to your next level.
With accountability, real-time feedback, and a strong support network, group coaching programs offer far more value than courses alone.
So do standalone courses have their place?
Of course, they do. If all you want is a bit of information to flesh out your current knowledge, finding a course that has all the information you are after, tailored to the kind of artist you are and where you are in your career, can be helpful.
If you are looking to go deeper and take your art business to the next level, then group coaching plus courses is key to lasting transformation.
