Marketing

  • Reasons why artists need to be able to write good copy, and 9 tips to do just that.

    artist writing copy woman wearing a hat sitting at a desk writing

    Visual Artists may not be novelists or poets, but having the skill to craft copy that connects with our audience – whether that’s on websites, in project submissions, emails, or funding proposals – can dramatically improve our chances of a successful outcome.

    Read more to find out why it’s important and how you can improve your copy, even if you aren’t ‘a writer’

  • SEO for Artists: The Art (and Science) of SEO

    GUEST AUTHOR MARK COSTER
    What SEO is and how you can use it on your artist website.
    Today marks our second blog post written by a special guest, this time SEO expert Mark Coster. This one builds on the previous post Is Your Website Doing it’s Job? If you want more people to visit your website, click to read on…

  • How To Be More Focused with Your Marketing

    marketing

    Without marketing the only people who know you are the people who already know you.

    So many artists tell me they don’t like the word ‘Marketing’ (or the word ‘selling’ for that matter). But if you want to grow your audience, then marketing is essential.

    But it’s not that bad. Here is the thing…