The Artists Business Lounge
Art Business Coaching for Visual Artists
Seven Reasons Why Artists Need Their Own Art Website
Are you a visual artist and you don’t have your own art website yet? Are you wondering whether you need one? Or are you considering putting your work on a third-party website?
I fully believe that artists do need a website. It is a core part of an artist’s kit – like a resume or CV, a Bio and digital images. For the best outcomes, I recommend that artists have their own website.
Here I share seven compelling reasons why every artist should invest in their own website and not just rely on social media or a third-party website platform:
1) Take Control of Your Online Presence:
Your website allows you to shape your online identity. From site design to captivating copy and a stunning portfolio, you have the power to showcase yourself as an artist and your art exactly the way you envision it.
2) Connect with Your Audience:
Your website’s presentation (aka branding) plays a crucial role in establishing a strong connection with your target audience. By making style decisions that align with your artistic vision, you can attract and engage the right people who appreciate your unique talent.
3) Direct Sales and Income:
Imagine having a platform where you can sell your artwork directly to your customers, without any middlemen or commissions. Your website becomes the ultimate sales machine, enabling you to boost your income and take control of your financial destiny.
Many artists who work with galleries also have some art available for sale through their websites so this opportunity is not limited to the self-represented (disclaimer always discuss work for sale with your gallery if you have ongoing arrangements to ensure there is no overlap)
4) Establish Credibility and Professionalism:
A well-designed, up-to-date website reflects your professionalism and dedication to your craft. It acts as a virtual gallery, reinforcing the quality of your work and showcasing your commitment to excellence.
By keeping your website up to date it acts as a marketing tool to help you expand your reach and reputation globally.
5) Stand Out from the Crowd:
On your own website, you become the sole focus of your visitors. Unlike third-party platforms crowded with hundreds or even thousands of artists, you have the opportunity to shine and captivate your audience without any distractions.
6) Unlock Additional Earnings with Sales Funnels:
One of the biggest advantages of having your own website is the ability to implement sales funnels. By strategically guiding your visitors through a series of steps, you can maximize your earnings and create multiple income streams that go beyond selling artwork alone. ( I recommend systeme.io funnel builder).
7) Build Your Own Mailing List:
By directing visitors to sign up for your mailing list on your website, you can cultivate a community of art enthusiasts who are genuinely interested in your work.
Having your own mailing list gives you the power to nurture relationships, share exciting updates, and drive repeat sales. (To really tap into the power of email marketing, check out The Art of Profitable Email course).
These reasons are just the tip of the iceberg when it comes to the benefits of having your own website as an artist.
To ensure your website’s success, make sure it boasts a user-friendly navigation structure and is fully mobile-responsive. After all, over 55% of website traffic comes from mobile devices, and you don’t want to miss out on potential opportunities.
💎 Valuable Tip 💎
Make sure your website aligns with who you are and how you want to be perceived. In building a website there are lots of decisions, every decision should be viewed through the filter of the outcome you are looking to achieve.
❌ Mistake to Avoid❌
Neglecting SEO and other traffic driving strategies. A beautiful looking website is only part of the job of your website. Be sure to make your website easily found, easy to navigate and responsive.
Don’t let your artistic dreams go unrealized any longer. Take the first step towards success by creating – or improving – your own website today. Start your journey to artistic freedom and unlock the potential of your talent. Build your artist website now!
Not sure what platform to use for your website?
Some art business coaches will tell you there is only one option for artists, perhaps they promote Square, or believe in Shopify, or something other platform.
While I agree these platforms have positives, I disagree that there is only one option, just as there isn’t only one type of artist. I don’t believe in one size fits all. In reality there are many different options. I have put together this guide for you with eight different options, including possible pros and cons and links to the platforms. Grab it today.
Related Content and Resources
Shop
If you’re interested in doing more with your website here are some resources for you in our shop
1️⃣A Plan and Build Your Artists Website Trello Board, a unique organisational tool and resources kit that guides you step by step in the decisions to take to arrive at a website that is fit for your purpose.
2️⃣ 45 Winning Website Traffic Strategies for Artists an ebook with strategies to help you get more traffic to your website
Related Courses
The Art Business Success System Program
Other related blog posts that may interest you
Mastering the Art of Converting eCommerce Websites for Visual Artists
Is Your Artist Website Doing It’s Job?
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